Verbal and Visual Humor

The illustrated and not-illustrated versions of The Concert triggered different patterns of brain activity because the former:

 

a) required a parallel analysis of the text and the illustration because they have to be coherent and

b) either the text or the illustration could trigger its own affective component.

 

In the case of the illustrated text, we assume that:

1) this kind of analysis is disclosed by FM2;

2) FM3 pictured the visual and verbal semantic assignment to the decoded phrases and scenes, and

3) FM1 is correlated with the WM activity to support the analysis of the discrepancies introduced by the cognitive elements in P2 and the evaluation of the affective component in P3.

 

The same pattern described here was observed for the 3 hillarious scenes composing the entire illustrated text. It must be remarked that volunteers assumed that verbal information carried most of the affective information in the case of scenes 1 and 2 and that visual information was responsible for it in scene 3.

 

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Bibliography:

Coulson et al Brain and Language 2005/

Goel et al Nature Neuroscie. 2001/4:237-238

Moran et al NeuroImage 2004/21:1055-1060

Shami et al Brain 1999/122:657-666

Wild et al Brain 2003/126:2121-2138