Voting decision is the result of solving the conflict created by having to decide to a social utilitarian action (to prohibit firearm commerce) and preserving an personal right (to defend yourself and your family). Media propaganda associated
a) the Yes (to prohibit firearm commerce) voting with the emotional reaction to home firearm accidents or fighting between neigboors, and
b) the No ( to allow firearm commerce) voting with the voter´s personal rights.
So, the semantics of
a) the semantic of the Yes voting was mostly an emotional feeling, while
b) the semantic of the No voting was mostly associated with feelings of yourself.
The semantic factor MF1 for No voting was completely different from that associated with the MF2 voting. No-MF1 involved mostly the Temporal and Occiptal cortices that may be associated with mentalizing the SELF (Frith 2003; Thompson-Schill 2005; Walter et al 2005). Yes-MF1 involved the right parietal-temporal cortex which may be involved in the social emotional evalution of the Yes voting. The emotional feeling of humor evaluation was also associated with the right hemisphere (see humor appreciation).
Conflict detection and solution is proposed to be carried out by Anterior Cingulate Cortex (Botvinic et al, 2004; Camile et al, 2004; Greene et al 2001, 2004) with the participation of the OrbitoFrontal and MedialPrefrontal Cortices (Greene et al, 2001;2004; Moll et al 2001). We proposed that these activities are pictured by FM3.
It is also proposed that conflict solution involves the participation of pariteal and temporal neurons (Greene et al 2001, 2004; Mole et al 2001, Sanfey et al 2006) whose activity may be figured by FM2.
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