RANI - Research on Artificial and Natural Intelligence

Marketing Decision

The Executive Control Factor (PC and D )is associated with those activities of Visual Working Memory and the Executive Attention Control required to making a decision about the method to be used to kill a bug.

The Intentional factor (PC) is related with the activities of mentalizing the problem proposed for decision making. The Semantic Factor (D) is associated with the visual meaning of the mentalized problem.

The Evaluation Factor pictures the brain activity concerning to the analysis of the mentalized problem (PC) and the corresponding decision making (D).