Marketing decision

 

The decision about the process to be used to kill a bug requires the volunteer to mentalize his/her participation in the proposed problem (Blawatt, 1995; Walter et al, 2005). This is the role of the brain activity pictured by PC-FM2, called here the Intentional Factor (Frith et al, 2003; Lepsien et al, 2006; Walter et al, 2005). The semantic of such cognitive imagery is captured by D-FM2 (Klein et al, 2000; Lundstrom et al, 2005; Mellet et al, 1998; Nakamura et al, 2000; Thompson et al, 2001).

 

Control of mental representations and mental activity is supposed to be dependent on frontal lobes (e.g. Frith et al, 2003; Thompson-Schil et al 2006) and decision-making enrolls neurons from, e.g., the Anterior Cingulate Cortex, Orbito Frontal Cortex, Dorsal Fronto-Lateral Cortex, etc (e.g.; Sanfey et al 2006; Walter et al, 2005). Such activities are proposed here to be pictured by FM1 during both PC and D epochs.

 

Decision-making is also dependent on the activity of cental and parietal areas (e.g. Sanfey et al, 2006; Walter et al 2006). This is characterized by FM3, called here the Evaluation Factor.

 

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Bibliography:

Blawatt J Retailing and Consumer Services, 1995/2:8396

Frith et al, The Neuroscience of Social Interation, Oxford Press, 2003:45-76

Klein et al J. Cog. Neuroscie. 2000/12:15-23

Lepsien et al, Brain Res. 2006/1105:20-31

Lundstrom et al NeuroImage

Mellet et al NeuroImage 1998/8:129-139

Nakamura et al Brain 2000/123:1903-191

Sanfey et al Trends in Cog. Scie. 2006/10:108-116

Thompson et al NeuroImage 2001/14:454-464

Thompson-Schill Current Op. Neurobiol 2005/15:219-224

Walter et al Brain Res Bulletin 2005/67:368-381

 

2005 duri